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Märklin - My World

- HD качество

This short is a teaser for Märklin for their launch of a new brand - "Märklin - My World". Märklin is a famous german manufacturer of model railways and together with Jung von Matt as leading agency, I was supposed to create a 45 sec. long teaser in 3D. At first we had to create a Key-Visual, which should be the base for our short. Therefore Jung von Matt created a couple of mood-boards, the rest was up to us. With a few keywords like "fast", "big", "high-quality", "up and down", hills, "science fiction", "super clean style" etc, we began in several tries, to find a proper style. Unfortunatley time was short, so we couldn´t exaggerate, we had to focus on the fundamentals. As I´m not a designer, I had my problems to find proper and cool looking shapes, so I did a lot of research for design-styles, I modeled I-dunno-how-many-models, put them into trash an started from scratch. In the meanwhile the train has been modeled and the base light-setup has been created. As I didn´t had a precise storyboard, the way was the goal, so I began with the animatic. After finishing it, I noticed, that I had much too much shots, as we only needed 30 up tp 45 seconds. So I edited a 30 seconds version and started with the lighting and final animation of each shot, as our compositor waited for the first outputs to create a look. Well...in 6 weeks we created round about 1:20 min of FullHD shots, where each image took between 2-6 hours to render. credits: Jung von Matt GmbH (leading agency) Madness GmbH (producer) Sonja Schlichter (project management) Thorsten Kuttig (Lead Artist, modeling, animation, shading, lighting, editing, temp sounddesign) Software used: .Autodesk 3D Studio Max 2011 .Canopus Edius .Adobe Premiere .Adobe After Effects .The Foundry Nuke .Adobe Photoshop © 2011, Gebr. Märklin & Cie. GmbH, Jung von Matt GmbH, Madness GmbH Visit "Märklin - My World" here:

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